2006年7月2日星期日

Google大預言

这是我的一个台湾朋友发给我的邮件,呵呵,很有意思的。

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很有趣的影片喔!有中英文對照~
有意思的預言影片,獨特的旁白很有水準。(內有影片和中英文對照)(7/14譯稿、7/25補遺)
本片作者非常大膽的預言Google將與Amazon合併、傳統新聞媒體將衰敗式微、Googlezon將擊敗微軟Newsbotster,然後推出EPIC獨霸天下,非常的有趣!讓人感到這世界運轉越來越快,媒體生態變化迅速,沒有高瞻遠矚和創新思維與靈活反應,大概就沒有機會長存了。

因為原文為英文,所以奇岩山貓將其翻譯成中文,以下先列出譯文,然後列出影片的網址,再列出原文(因新浪部落有千字限制,所以詳細原文可參照 奇岩山貓在樂多的Blog),讓人做交互參照之用。

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這是最好的時代、也是最壞的時代...

2014年,人類對資訊的使用達到了早期難以想像的廣度與深度。

每個人都以某種方式進行著貢獻。

每個人都參與創建一種生動逼真的媒體景緻。然而,正如你知道的,新聞媒體已經壽終正寢,新聞界的財富已經沒落,20世紀的新聞機構已成為遙遠過去的孤燈殘影。

通往2014的道路開始於20世紀中期:

1989年,瑞士的歐洲量子物理實驗室一位電腦科學家 Tim Berners-Lee 發明了WWW (World Wide Web)。

1994年,Amazon.com成立。年輕的創始人夢想一家無所不售的商店。Amazon模式帶來了網際網路銷售準則,此準則建立在一套自動化個人化的推介記錄上(一種可以評議的商店)。

1998年,兩位 Stanford 的程式設計師創建了Google。他們的演算法仿效Amazon方式,將連結視為一種評價記錄,從此建立了世界上最有影響力的搜尋引擎。

1999年,TiVo使得電視從時間限制與商業廣告中解放出來。體驗過TiVo的人幾乎沒有再回頭的。

這一年,網際網路公司 Pyra Labs 將一種個人出版工具 Blogger 公諸於眾。

2002年,Friendster開辦,它非常詳細記錄人的生活、嗜好及其社群網路,因成千上萬的年輕人蜂擁而至得以走紅。也在2002年,Google推出了Googlenews,一個新聞平台,使得許多新聞機構大聲咒罵。Googlenews完全由電腦自己編輯。

2003年,Google收購了Blogger。雖然Google的意圖未曾公開,但他們對Blogger的興趣並不是沒有道理。

2003年是Blog紀元。

2004年很多事情的起始將會為來者所記憶。

Reason雜誌向訂戶發送了一期封面有張訂戶房屋衛星照片的雜誌,而且裡面內容是由訂戶客製化資訊。

Sony和飛利浦公布了世界上第一個能夠大量生產的電子紙。

Google推出了GMail,給予每位使用者1GB的免費空間。

微軟推出了Newsbot(MSN新聞機器人),一種社群新聞過濾器。

Amazon推出了A9,一種建立在Google技術基礎上的搜尋引擎,又結合了Amazon自己的長處。

隨後, Google上市,

有了充沛新資本後,使得這家公司可以進行一項重大併購,Google購買了TiVo。

2005年 - 為了反擊Google近來的進展,微軟購買了Friendster。

2006年 - Google將TiVo、Blogger、GMail、GoogleNews以及它全部搜尋,所有的服務都整合進了Google網格之中,這是一種通用平台,提供儲存與分享所有媒體於無限的儲存空間和頻寬,隨時連線、隨處存取。每位使用者可以選擇她自己的隱私權等級,她可以將自己的東西安全地保存在Google網格中、或公諸於眾。它前所未有的容易讓人都可以創建與使用媒體。

2007年,微軟以一個社群新聞網路Newsbotster挑戰Google參與新聞編輯平台,Newsbotster根據每位使用者朋友與同事瀏覽的內容進行排序與分類,它允許每個人評註意見於所看到的內容上。

這年Sony的電子紙已經比實際紙張便宜,它成為Newsbotster的上等媒體。

2008年看起來是聯盟挑戰微軟野心的一年。Google和Amazon合組了Googlezon,Google提供Google網格以及搜尋技術,Amazon則提供社群記錄引擎以及龐大的商業架構。合在一起共用兩者詳細的使用者社群網路、人口統計、消費習慣與興趣的知識,以提供完整的客製化內容與廣告服務。

2010年的新聞大戰中值得注意的是沒有實際的新聞機構參與其中。

Googlezon終於以無法匹敵的功能擊敗微軟這個軟體巨人。Googlezon的電腦使用新的演算法而能動態的建構新聞內容,從所有新聞來源解析語句與事實,並予以重組。電腦自己為每位使用者撰寫新聞內容。

2011年,休眠的新聞界甦醒開始了第一擊也是最後一擊,紐約時報對Googlezon提起訴訟,控告其自動新聞解析機制違反了著作權法,這個案子最後打到了最高法院,2011年8月4日,最高法院做出了對Googlezon有利的判決。

2014年3月9日(星期日)Googlezon公佈了EPIC。

...歡迎來到我們的世界...

「進化型的個人資訊架構」(Evolving Personalized Information Construct , EPIC)是一種讓雜亂無序的媒體內容進行過濾與條理化發行的系統。從Blog文章、手機相片、視訊報導、到研究報告,每個人現在都可以參與,很多人還為此獲得報酬~只需從Googlezon龐大廣告收益中抽出少許即可澤披大眾來稿。

EPIC依據使用者的選擇、消費習慣、興趣、地理位置、社群網路,創造出一種客製化的內容。

新一代的自由編輯已經迅速成長起來,他們把自己能力銷到EPIC的連結、篩選和優先處理內容。

EPIC讓我們混合比對自己想要的選擇來訂閱許多的編輯,更好的是EPIC超越過去來為內行的讀者更深入更廣泛的一覽這世界更多微妙事務。但是這也有很多非常差勁的地方,EPIC只不過像是一堆瑣事的集合,充斥著感覺上不實、狹隘、膚淺的觀點。但是EPIC總是我們想要的選擇,它商業上的成功替代了媒體和民眾或新聞道德的議論。

在2014的今天,紐約時報已經退出戰線,在無力的抗議中紐約時報變成專為年長精英讀者出版的報紙。

但或許有其它方式...

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觀賞影片:
Robinsloan mirror
MMH at Coruña
Broom
Idorosen
Halorising
Makingithappen
Museum of Media History Gift Shophttp://epic.chalksidewalk.com/

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It is the best of times. It is the worst times.

In the year 2014 people have access to a breadth and depth of information unimaginable in an earlier age.
Everyone contributes in some way.

Everyone participates to create a living, breathing mediascape. However, the Press, as you know it, has ceased to exist. The Fourth Estate's fortunes have waned. 20th Century news organizations are an after-thought, a lonely remnant of a not too distant past.

The road to 2014 began in the mid-20th Century.

In 1989, Tim Berners-Lee, a computer scientist at the CERN particle physics laboratory in Switzerland, invents the World Wide Web.

1994 sees the founding of Amazon.com. Its young creator dreams of a store that sells everything. Amazon's model, which would come to set the standard for Internet sales, is built on automated personalized recommendations – a store that can make suggestions.

In 1998, two Stanford programmers create Google. Their algorithm echoes the language of Amazon, it treats links as recommendations, and from that foundation powers the world's most effective search engine.

In 1999, TiVo transforms television by unshackling it from the constraints of time - and commercials. Almost no one who tries it ever goes back.

That year, a dot-com start-up named Pyra Labs unveils Blogger, a personal publishing tool.

Friendster launches in 2002 and hundreds of thousands of young people rush to populate it with an incredibly detailed map of their lives, their interests and their social networks. Also in 2002, Google launches GoogleNews, a news portal. News organizations cry foul. GoogleNews is edited entirely by computers.

In 2003, Google buys Blogger. Google's plans are a mystery, but their interest in Blogger is not unreasonable.

2003 is the Year of the Blog.

2004 would be remembered as the year that everything began.

Reason Magazine sends subscribers an issue with a satellite photo of their houses on the cover and information custom-tailored to each subscriber inside.

Sony and Philips unveil the world's first mass-produced electronic paper.

Google unveils GMail, with a gigabyte of free space for every user.

Microsoft unveils Newsbot, a social news filter.

Amazon unveils A9, a search engine built on Google's technology that also incorporates Amazon's trademark recommendations.

And then, Google goes public.

Awash in new capital, the company makes a major acquisition. Google buys TiVo.

2005 – In response to Google's recent moves, Microsoft buys Friendster.

2006 – Google combines all of its services - TiVo, Blogger, GMail, GoogleNews and all of its searches into the Google Grid, a universal platform that provides a functionally limitless amount of storage space and bandwidth to store and share media of all kinds. Always online, accessible from anywhere. Each user selects her own level of privacy. She can store her content securely on the Google Grid, or publish it for all to see. It has never been easier for anyone, everyone to create as well as consume media.

2007 – Microsoft responds to Google's mounting challenge with Newsbotster, a social news network and participatory journalism platform. Newsbotster ranks and sorts news, based on what each user's friends and colleagues are reading and viewing and it allows everyone to comment on what they see.

Sony's ePaper is cheaper than real paper this year. It's the medium of choice for Newsbotster.

2008 sees the alliance that will challenge Microsoft's ambitions. Google and Amazon join forces to form Googlezon. Google supplies the Google Grid and unparalled search technology. Amazon supplies the social recommendation engine and its huge commercial infrastructure. Together, they use their detailed knowledge of every user's social network, demographics, consumption habits and interests to provide total customization of content - and advertising.

The News Wars of 2010 are notable for the fact that no actual news organizations take part.

Googlezon finally checkmates Microsoft with features the software giant cannot match. Using a new algorithm, Googlezon's computers construct news stories dynamically, stripping sentences and facts from all content sources and recombining them. The computer writes a news story for every user.

In 2011, the slumbering Fourth Estate awakes to make its first and final stand. The New York Times Company sues Googlezon, claiming that the company's fact-stripping robots are a violation of copyright law. The case goes all the way to the Supreme Court, which on August 4, 2011 decides in favour of Googlezon.

On Sunday, March 9 2014, Googlezon unleashes EPIC.

Welcome to our world.

The 'Evolving Personalized Information Construct' is the system by which our sprawling, chaotic mediascape is filtered, ordered and delivered. Everyone contributes now – from blog entries, to phone-cam images, to video reports, to full investigations. Many people get paid too – a tiny cut of Googlezon's immense advertising revenue, proportional to the popularity of their contributions.

EPIC produces a custom contents package for each user, using his choices, his consumption habits, his interests, his demographics, his social network – to shape the product.

A new generation of freelance editors has sprung up, people who sell their ability to connect, filter and prioritize the contents of EPIC.

We all subscribe to many Editors; EPIC allows us to mix and match their choices however we like. At its best, edited for the savviest readers, EPIC is a summary of the world – deeper, broader and more nuanced than anything ever available before. But at its worst, and for too many, EPIC is merely a collection of trivia, much of it untrue, all of it narrow, shallow stand sensational. But EPIC is what we wanted, is what we chose and its commercial success preempted any discussions of media and democracy or of journalistic ethics.

Today, in 2014, the New York Times has gone off line. In feeble protest, the Times has become a print only newsletter for the elite and elderly.

But perhaps there was another way.

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檔案網址:
google epic google epicgoogle epic ,檔案大小為11415KB(約11.1MB)

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Enjoy Life, Thanks!

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